Communications in Humanities and Social Sciences

Media influence in agriculture practices and scopes for non-chemical agricultural messages

A. Adaikalaraj Amalan — 2023-12-31

Non-chemical agricultural methods can improve soil health, conserve ecology and enhance biodiversity, and are more sustainable. Media messages trigger a change in farmers’ attitudes that needs to be studied to understand their practices. This study used the Diffusion of Innovation theory to figure out how farmers accept chemicals in farming practices from the media and how the chemicals impact the environment. The objective is to understand how media influence farmers towards chemical fertilizers and pesticides, to find out which media has been widely used by farmers, and to find out which the popular medium has provided information about non-chemical agricultural methods (NCAM). A stratified sampling technique was used, and fifty small farmers were selected for the survey. The key findings suggested that effective media use by the farmers shift to agricultural practices now and then through media influences on that Non-Chemical Agricultural Methods (NCAM) messages are redefined through survey methodology.

Prominent Muslim da`wah figures and their global role in changing the perception of Islam

Hasbi Aswar — 2023-12-31

Amidst the escalating negative narrative surrounding Islam, there is a parallel increase in efforts by Muslim figures and communities to counteract these perceptions. Leveraging the expansive reach of social media, influential personalities like Zakir Naik, Mufti Menk, and Nouman Ali Khan engage global audiences, including non-Muslim communities. This article explores how these figures impact the transformation of global perceptions of Islam through da`wa on online platforms, employing the concept of people-to-people diplomacy as an analytical tool. Data, primarily sourced from online platforms, media, books, and journals, reveal that these Muslim figures have significantly contributed to alter the global perceptions of Islam. Their efforts play a crucial role in gradually shifting non-Muslims from a stance of prejudice to one of empathy, fostering a more nuanced understanding of Islam worldwide.

Effectiveness of online advertisement on the behavior of stripling in purchasing the lifestyle products: A comparative study of urban and rural college students

Venugopal Gowda Madahalli Krishnegowda — 2023-12-31

The 21st century has shown remarkable changes in the Indian marketing landscape due to internet adoption and technological advancements. The young generation's embrace of online activities has transformed the consumer behavior. With 840 million internet users, including 448 million active users on social media, online advertising has become a powerful tool to attract attention and drive product purchases. Simultaneously, E-commerce platforms have revolutionized access to goods and services. In this view, this study focuses on understanding the impacts of online advertisements on the purchasing behavior of the young generation, specifically in terms of lifestyle products. Researchers explored how online advertisement has influenced decision-making processes and uncovered the motives driving internet usage among young adults. Additionally, the study assessed the perceptions of trustworthiness between online and offline products. 200 respondents from rural and urban colleges were analyzed to identify the key factors determining the purchasing decisions among young adults. Price, discounts, perceived needs, and timeliness are some of the factors explored. The findings revealed the impacts of online advertisements on product purchases among college students in both rural and urban settings. Insights into young adults' motivations and preferences are invaluable for businesses to effectively engage with this dynamic consumer base. Armed with these findings, businesses can develop targeted marketing strategies that resonate with the evolving digital landscape, ensuring success in India's digitally-driven market.

Enhancing public information quality during the Covid-19 pandemic: A cyber public relations strategy on local government initiatives

Silvia Salma Ainun Nihayah — 2023-12-31

The Covid-19 pandemic has induced widespread fear, emphasizing the imperative for high-quality public information dissemination to alleviate societal anxiety. This research examined the Cyber Public Relations (Cyber PR) strategies implemented by the Communication and Informatics Office or Dinas Komunikasi dan Informatika (Diskominfo) of Jepara Regency in disseminating quality public information during the ongoing pandemic. Utilizing a qualitative case study methodology, the study focused on the efforts of Diskominfo Jepara to enhance public information quality, specifically related to Covid-19 data updates, health protocol campaigns, and the Covid-19 vaccination campaign. Data collection involved in-depth interviews, observations, and documentation. The analysis employed the Cyber PR framework, assessing dimensions such as strategic, integrated, targeted, and measurable, alongside indicators like intrinsic, contextual, representational, and accessibility for scrutinizing public information quality. Findings revealed some key elements in Diskominfo Jepara's Cyber PR strategies, including the establishment of a comprehensive digital media center, active engagement with media outlets, collaborations with influencers, and the utilization of Key Opinion Leaders (KOLs). These strategies have been intricately developed based on situational analysis and predefined communication objectives. The research contributes significantly to the academic literature on Cyber PR in local government contexts, providing nuanced insights and enriching the reference landscape.

Competitiveness among employees: Descriptive study for the employees of Keynana Sugar Company

Eltaher Ali Eltaher — 2023-12-31

This study explores the levels of competitiveness among employees at the Keynana Sugar Company with an aim to establish correlations with key demographic variables, specifically the years of experience and gender. Utilizing descriptive methodology, the primary dataset was obtained through the application of the Hypercompetitive Attitude Scale. The research involved 49 participants (37 males and 12 females), and employed statistical analyses, such as T-tests and Pearson Correlation, to yield comprehensive insights. The findings of this research unveiled a marked prevalence of competitive attributes among employees at Keynana Sugar Company. Notably, the investigation revealed a lack of significant correlation between competitiveness and employees' years of experience. Furthermore, the analysis indicated no statistically significant variations in competitiveness based on gender among the employees at Keynana Sugar Company. This research significantly enriches the academic discourse on human resources competence, particularly within the domain of human resources psychology. By shedding light on the dynamics of competitiveness and its associations with demographic factors, the study provides valuable insights that can provide strategies for enhancing workforce effectiveness and organizational performance.

Childfree, millennial marriage disorientation, and Islamic family law perspectives

Muhsan Syarafuddin — 2023-12-31

Childfree refers to the conscious decision of an individual or couple to abstain from parenthood, independent of biological or adoptive possibilities as a lifestyle choice unrelated to fertility. This study investigated childfree contents on social media, specifically in Instagram, among millennials. Additionally, it delved into Islamic family law perspectives on childfree living. Utilizing qualitative content analysis, the chosen Instagram account for examination was Childfree Life Indonesia @childfreelife.id. The research identified some reasons for embracing childfree living, including past trauma, personal autonomy, happiness pursuit, career focus, financial considerations, and environmental preferences. Benefits encompass career advancement, reduced responsibilities, financial stability, improved mental health, emotional fulfillment, personal time, flexibility, and expanded leisure. Conversely, drawbacks involve the potential lack of support in old age, loneliness, absence of family legacy, no parenting experience, no successors, societal judgment, limited social network, a sense of family incompleteness, and diminished social support. Islamic family law emphasizes the marriage goal of progeny for societal strength, deeming permanent and unjustified childfree choices as prohibited (haram). However, temporary and justified childfree decisions may align with Islamic principles. This study contributes scholarly insights into millennial marriage dynamics, incorporating media and Islamic family law perspectives, with practical implications for fostering a nuanced understanding of Islamic teachings and societal trends among millennials, averting behaviors incongruent with religious norms.