Gowda Madahalli Krishnegowda, Venugopal, and Ngawang Tsepak. 2023. “Effectiveness of Online Advertisement on the Behavior of Stripling in Purchasing the Lifestyle Products: A Comparative Study of Urban and Rural College Students”. Communications in Humanities and Social Sciences 3 (2):55-62. https://doi.org/10.21924/chss.3.2.2023.45.